Back to Home
Sisterhood™: Hyping the Female Market
Documentary
This video takes an analytical and humorous stab at the plethora of “pro-feminist” advertising that followed the emergence of the “new woman” and the increasing presence of women in the workforce during the 1990s. Conventional television genres are appropriated to show how the language and sentiments of feminism have been exploited by the advertising of an industry which cares little for the rights of its own female workers.
You May Also Like
Looking for Simone
Das Wunder von Wien
Hoeksteen van de Samenleving
Charli XCX: The F-Word and Me
Olinda's Golden Arches
Der unaufhaltsame aufstieg von Amazon
Simterview with the Vampire
Pretty Ugly: The Story of the Lunachicks
Frauen bildet Banden
The Fearless and Vulnerable
Tres mujeres, un camino